Strategy, design and engineering
We're Plucky's interactive team: strategists, designers and engineers who build campaigns, websites, apps, platforms, AI tools and the integrations and workflows behind them, with a creative studio's eye for how it all feels.
Good company. Studios, start-ups, schools and non-profits who trusted us with the build, and kept calling back.
01 Capabilities
Come to us with an idea, an existing product, a business problem, a marketing need or a new opportunity. One team shapes it with you, often across several kinds of work at once.
Includes
For when you need an audience to notice, understand and act.
Campaigns, launches, digital storytelling and marketing sites that carry an idea across screens. We shape the message and the moment with you, design how it moves and reads, then build it to load quickly on slow phones and work with screen readers.
Includes
For when you need a tool people come back to.
Apps, custom platforms and audience-facing tools, starting from a new idea or a product you already run. We plan it with you, design it around the people who use it, and engineer the architecture so it can grow. We also make our own platform, Gratitude Wall.
Includes
For when the tools you already have don't work together.
Integrations, automation and workflow improvements that take out manual steps: bookings tied to a live calendar, stores synced with marketplaces, payments and reporting connected to the tools teams already use. We map the workflow with you, then build the connections.
Includes
For when AI should do real work for your team or your audience.
We design and build AI into products and workflows: search and tagging that understand your content, assistants that answer from your own records, automations that take on busywork. On interactive projects, AI also helps us explore and build faster, while our designers and engineers make the calls.
02 Work
Create an experienceCSUDH · university newsroom
The university's communications team needed a newsroom they could run on their own. We designed and developed the template behind it, everything but the content, so the team publishes stories and photos and organizes them by topic without waiting on developers.
Inside it
What it showsHow we design a publishing system a team can run itself, not only a website.
Build a product or platformPlucky Digital product
Gratitude Wall is our own platform for schools, camps and community groups: a branded, shareable wall where people thank and celebrate each other in text, photos, GIFs, video and voice. Each organization runs its own wall, decides who can see and post, and can raise money on it. We first built it for New Roads School in 2020; today Camp Whitsett, a Scout camp, uses it, and we keep designing, building and releasing new versions.
Inside it
What it showsA product we design, engineer and release ourselves: media, payments, community and safeguards in one platform.
Connect and improve systemsSoft Play LA · party and event rentals
Soft Play LA rents soft-play equipment for parties and events, and needed customers to book and pay online against the dates it really has free. We designed and built its online store, replacing an earlier Wix site, and connected it to the tools the business already runs on. Since 2022 we've hosted it and kept improving checkout and payments.
Inside it
What it showsHow we tie a store to the calendar and payment tools a small business already uses.
Put AI to work
We've put AI to work in products, in tools for running a business, and in how our interactive team explores and builds. A few examples, from search that understands a content library to an in-house engine where three AIs brainstorm together. Throughout, people stay in charge: our designers and engineers make the calls, and review and test the work before it ships.
Agency partnership
Agencies bring us in as their build partner. For D4D, we developed Jury of Peers, a student-led magazine supported by Loyola Law School, front end to back end, including its WordPress template, and delivered it under D4D's brand. The agency keeps the client relationship; we make the build work.
03 Process
Some clients bring us in at the very start, with an idea to shape. Others need one piece of a bigger project, an existing product taken further, or systems that finally work together. Wherever you start, we begin with your goals, then agree the timeline, the budget and how we'll measure success. Strategy, design and engineering work side by side the whole way, you see the work as it takes shape, and the plan adapts as the project does.
If you'd like us to keep looking after it, we can. Ask about hosting and maintenance
When a project handles personal data, we work out early what's collected and which rules may apply, such as COPPA, FERPA or California privacy law, and work with your legal or privacy team on what's required.
Plucky has handled pre-release studio material for years; keeping your work private is routine.
Architecture sized to your traffic and budget, so costs grow with use, not ahead of it.
AI helps our interactive team explore more ideas and move faster. Our designers and engineers decide what's right for you, and review and test the work before it ships.
04 Contact
Tell us what you want to make or fix, and who it's for. Someone on the Plucky Digital team reads every inquiry and replies within two business days.
Prefer email? Interactive@plucky.la
We'll use these details only to reply about your project. We won't add you to a mailing list or sell or share your information. Your inquiry is emailed to our team inbox, and the form checks for spam without cookies. Please leave out anything confidential — we're happy to sign an NDA first. How we handle inquiries